The Ottawa Hospital: Creating Tomorrow
This brand video expresses The journey of a young mother with breast cancer. Her story represents the fear and uncertainty experienced by many people facing, and beating some of the most serious health challenges.
Content: video, & still photography.
Produced for: brand, broadcast, social, & print.
We started this project and the world was a pretty ordinary place. Who could have imagined how quickly both our team and the client would need to adapt to tell this health-care story.
Bubble Casting
Pandemic restrictions meant we needed to develop a strategy that would enable our characters—a family—to interact as any close family would… in their home, together, without masks. So, from the grandparents, parents, and kids we cast a real family in the same pandemic bubble. This saved us a monumental amount of time in production and enabled us to create an honest base for the story.
Micro-crew
We had extreme limits on production inside the hospital setting—and we had a lot to film inside the hospital. This forced us to rethink the amount of crew and equipment we would need to film. With a few lockdown setbacks, our streamlined approach enabled us to create a natural and authentic look—favouring practical light sources and windows.
The full package we produced consisted of a two minute narrative and a number of shorter cutdowns.
With a two-plus minute narrative for the primary brand video, we had to really think about what was important as we began working on cutbacks for broadcast. Ultimately we chose an approach that favoured the brand over the narrative as length was reduced.
30 second
15 second