Shopify wanted to engage new audiences in key markets of Asia, USA and Europe, as well as reaching out to a younger demographic of Shopify enthusiasts. The Shopify ethos is very inclusive - all XYZ are welcome at their Shopify - and this spirit is behind our idea. (this is obvs placeholder)
Approach : here we can talk about the approach to interview - art direction & how the campaign was rolled out. Pull in notes that tie into our work as a content studio and uncovering side the human side of technology.